10 questions every growing business should be able to answer — honestly.
This isn't a trick quiz. These are the questions a CFO asks in the first conversation. If you can't answer most of them confidently, your financial infrastructure is lagging behind your ambition.
Answer Yes or No. You'll get a score and an honest read on where you stand at the end.
0 / 10 answered
Center Ring — Finance
01Can you produce a reliable 12-month cash flow forecast right now — a real model, not a guess?
02Do you know your gross margin by product or service line — and can you tell which offerings are actually profitable?
03Do you run a budget vs. actual comparison every month and act on the variances?
04Do you know how long it takes to collect payment after invoicing — and is that number getting better or worse?
Revenue & Growth — Outer Ring
05Do you know your customer acquisition cost — broken down by channel?
06Do you know what percentage of revenue comes from repeat customers vs. new acquisition?
07Is your pricing based on your actual cost structure and target margin — or on what feels right?
Operations & Decision-Making
08Do you have enough pipeline to cover next quarter's revenue target — at least 3x quota?
09Do you have a dashboard or report you trust enough to share with an investor or board member today?
10Is your finance function proactive — surfacing issues before they become problems — or reactive?
